What makes a news website appealing, and why The Guardian is currently winning…
Aug 27
BBC, Internet, Media, Web Design, Website No Comments
On a day-to-day basis, I, and I’m sure many others of you do too, read the news. I commonly read mine online, brought forward to me either by RSS feeds or Twitter feeds – or by looking at my Safari homepage, currently set to Guardian.co.uk.
If you know me personally, you will know how much of a picky person I am, and here I will tell you why I picked the Guardian for my homepage out of all the other news sites to compare. I hve compared the layout of The Guardian to two other media sources; the BBC and The Times.
BBC News Online

I have always been a supporter of the BBC, and I shall say that for specific news stories, I read the BBC News online articles by choice. However, I dislike the BBC Homepage. Firstly, the whole thing just looks crammed in my opinion. I dislike the way that those eight ‘other top stories’ on the right don’t even get a description… and compare this to the ‘also in the news’ section and the ‘video and audio news’ section which have far less important stories, but are granted a thumbnail. Don’t get me wrong, the content on the BBC is great – but the layout and the homepage… not so.
Times Online

I rarely use the Times Online website, which is strange for me considering the Times is my favourite newspaper. Strange right? Well, I don’t read the online articles out of choice, nor is it set to my homepage, nor do I have any Times-related RSS feeds or updates of any sort. However, I thought I’d bung it in for comparison. I do rather like the layout, though see that big white space above the logo… yeah, thats a big banner ad – thankfully it’s not showing as I have an ad-blocker plug-in installed. Also see that space in the bottom right, yeah, that’s an ad too. I know companies like Times Online have to make money somehow, but I honestly hate large obtrusive adverts. Then there’s just the general feel of Times Online, it just looks… bland, plain, boring. Compare it to the Guardian, below, which makes better use of colour. And then, the layout, it hosts the biggest crime of all. When I’m scrolled to the top, excluding the ‘most read’ box, I can only see a maximum of 4 news stories. Just 4.
The Guardian

And then we have the Guardian, my current favourite. The page is vibrant and attractive, unlike The Times it is colourful and mildly exciting – and I can see more than just 4 stories! There are no obtrusive ads, and the column on the right is small and out the way in my opinion.
And then, finally, as it’s worth a mention – the Media Guardian section is fantastic and hosts great content – one of the real great reasons why I use The Guardian for online news reading.
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