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RSSBig Brother to be axed. Thank the lord. But will it really happen?
Aug 26
I was very happy this morning. I woke up to the news that Channel 4 was ‘on the verge’ of announcing it will axe Big Brother from 2010 onwards. I was riveting in happiness, but until then, is it such good news? I mean… really!?
Turns out that Channel 4 signed a £180m contract with Endemol for 3 years worth of Big Brother to be shown, rather ruining my glorious TV schedule. That means, before BB actually gets axed, we have to bear another Celebrity Big Brother (no doubt with few celebrities anyway) and another standard Big Brother in Summer 2010. Great.
Mind you, after that, it should be the end of Big Brother on our TV screens for ever… well… possibly. Back in 2006, before the whole Shilpa Shetty race row, it turns out that this £180m deal was a fight between ITV and Channel 4. I cannot understand possibly why C4 wanted the rights for another 3 years, but they got them, but then cocked the viewing figures all up. But the news today suggests that Channel 4 is not interested any more – and they are just the broadcaster. Endemol are, probably, on the other hand, very happy with Big Brother in the production side of things, and I bet you any money that they will try get another broadcaster on board – ITV or Five perhaps. After all, they have 2 million British nutters who actually watch Big Brother to please.
And then, sadly, after this, we will still have to put up with Big Brother. Don’t get me wrong, it is fantastic news that Channel 4 is axing BB, Channel 4 is a great broadcaster and it was letting their programming down… but… don’t get your hopes up that the how has gone forever.
Update: Even better news! This article at The Guardian says that none of the other major broadcasters are interested in buying the rights for Big Brother. Whey!
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